January 13, 2016
If you’ve spent any amount of time on the internet, then you probably have some concept of what SEO is. If you don’t, SEO stands for Search Engine Optimization. Essentially, it’s the process through which a business makes their website more appealing to a larger variety of search terms. The basic idea is that by utilizing SEO tactics, a website is more likely to not only show up when someone searches for specific terms, but is more likely to show up higher on the list.
There are good reasons for the use of SEO. The main reason is that studies have proven that people are unlikely to click on search engine links further down the page. Most people never even consider looking at the second page and beyond. When they do a Google or a Bing search, they simply click on the first few links and find whatever information they need in that manner. Due to this, it’s incredibly worthwhile for a company to ensure that their website gets placed as high on the search list for as many different search terms as possible. Otherwise, there’s a very good chance that no one will ever see their website at all!
However, the internet is a constantly changing place, and so SEO tactics must also change. At one time, the tactic of keyword stuffing was incredibly useful. Keyword stuffing is when a website has a huge number of different words, specific to certain search terms. They “stuff” the keyword into various parts of the website, in an attempt to make the search engines more likely to bring up their website instead of others. However, Google has recently implemented new algorithms in order to avoid having that tactic work. It’s still worthwhile to utilize keywords, but keywords are no longer as worthwhile as they once were.
Similarly, it used to be quite easy to get something to go viral. But much like search engines themselves, social media has changed over the years. These days, it’s much more difficult to get something to go viral. This means it’s that much more difficult to ensure that people will see it.
For these reasons, it’s incredibly important that a person learn a variety of SEO tactics. A particular tactic may be incredibly useful right now, but who knows how the internet will change in a few months. Google could change how they do their searches, or some brand new social media website could pop up, rendering old social media tactics completely useless.
Without constantly being willing to change and update one’s SEO tactics, one will quickly find their website losing followers. People will be going to other websites that are more likely to show up on search engine searches, and less likely to go to the one site that they simply don’t see as often. So if you’re trying to ensure your site is seen and your SEO tactics are solid, make sure you’re updating your tactics with the times. Otherwise, you could find yourself up a creek without a paddle.
For more information to Silicon Dales Australia.
December 2, 2015
The Unique you was started and founded by Peter Mosby and Kim Van Dyk out of their home in Adelaide. Frustrated with not being able to find fashionable plus size clothing for woman of a fuller figure easily, the couple decided to start their own online store.
Sourcing high quality and popular brands from around the world, including Kiyonna plus size dresses, Harlow, Kita Ku, and Samaya Moods, The Unique you has been able to establish a string brand for quality clothing at an affordable price.
Being based in Adelaide has allowed them to build the business successfully while running a second established business, while the online store grows organically.
Certainly it hasn’t been smooth sailing, with a number of online platform changes and domain name changes. Their new store on the woo-commerce WordPress platform, has certainly helped increase sales and also others tools that have helped improve exposure, including social media and paid advertising.
Their current range of clothing for plus size women include:
The consitent improvement and growth has allowed new lines to be introduced such as Sleevey Wonders and Fashion to Figure. The range now included both popular international and domestic brands. More information can be found at:
December 1, 2015
When the residents of Adelaide need a pest control company, 9 times out of 10 the first business they think off is Murrays. This is because for more than 50 years, Murray Pest Control has become a household name in Adelaide. Stated in 1959, the company has focused on superior customer service. Not only are they considered experts in termite, bird, possum, black ant, bed bug and spider control (plus every other pest you can think of), they have developed a reputation for quality work at an affordable price.
Their services range from general control of pests in Adelaide to specific pest control strategies for different environments and properties.
They also provide pre-purchase pest inspections and recently have released Adelaide pest specials, where discounts are provided for bulk deals and also monthly specials.
Based in Magill, they also have offices in many regional areas including the Adelaide Hills, Port Augusta, Whyalla, and Clare. By also delivering great results in regional areas of South Australia, Murrays have increased their brand awareness and quality workmanship. You can see our list of the best pest control businesses in the city below:
For more information please visit http://murraypestcontrol.com.au, or watch the video below:
February 8, 2016
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